Brand Identity
In this section, you’ll find a selection of my branding projects, ranging from school projects to designs created in collaboration with real clients.
For the Royal Pallace Amsterdam,
Client
Royal Palace Amsterdam
Date
05/2026
For Celuxer, I created packaging design concepts for their kitchenware products. The project focuses on a clean and modern visual style, highlighting clarity, functionality, and showcasing my ability to work beyond playful and illustrative design.
Client
Celuxer
Date
03/2025 - 06/2025
Poster prototype 1
Logo sketches
For Treehouse NDSM, I created a series of sketches and visual ideas for the branding of their live event Live at Our Place. This project is still a work in progress, exploring different creative directions that capture the energy and character of the event.
Client
Treehouse NDSM
Date
02/2026
Poster prototype 2
Ground stencil prototype
For Crumble & Crust, a fictional brand created as part of a school assignment, I developed a full visual identity including a logo, menu, loyalty card, and mockups. The project focuses on a cute and cohesive design style, demonstrating strong consistency across different brand touchpoints.
Fictional Client
Lunchroom Crumble & Crust
Date
03/2025